Agent Provocateur Perfume. Founded in 1994 in London by Joseph Corré and his former wife Serena Rees, Agent Provocateur was at the start a shop that sold high end women’s lingerie .
Agent Provocateur burst onto the lingerie scene in 1994, nestled in the heart of London’s Soho district. Renowned for stylish subversion and counterculture, Soho was the perfect place for Agent Provocateur to fling open the doors of their first boutique.
As Agent Provocateur developed a strict confidentiality agreement to protect their patrons, the brand has been well received by the celebrity class and in turn uses celebrity models for their advertising. After Agent Provocateur was sold in 2007 after the couple’s split, the new ownership expanded the store to over 30 locations in 13 countries.
Renowned for stylish subversion and counterculture, Soho was the perfect place for Agent Provocateur to fling open the doors of their first boutique. The brand garnered an instant cult following for their fearless approach to femininity, offering consumers myriad ways to celebrate their individual beauty through the power of intimates.