Results across both parts of the study suggest that people who experience ASMR benefit emotionally and physiologically when watching videos that trigger the sensations.
Researchers recruited a mix of 110 ASMR and non-ASMR experiencing participants and took baseline measurements of their heart rates and skin conductance responses (a way to measure emotional arousal). The participants then watched the ASMR and control videos and, as in the first part of the study, reported on the frequency of their sensations.
This is where things get interesting: on YouTube, ASMR practitioners (or ASMRtists, as they are often called), can see subscriptions numbering in the hundreds of thousands, and views in the double-digit millions.
ASMR continues to spark interest, as more realize that the medium offers them that “tingly” sensation and relaxation. VR, meanwhile, is a medium designed to fully immerse viewers, making the two natural complements to the other. They come together here in a VR180 skincare experience.
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ASMR is an acronym that stands for Autonomous Sensory Meridian Response. It is often described as a tingling sensation on the skin that occurs on... What is Feedback?
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